Naughtydogs
TECHNICAL ASPECTS
We are proud to present naughtydogs.gr – an eshop that truly stands out. Created for the famous influencers SuperKikii and Andrea Bóbots, this digital store offers an exceptional collection of high-quality, natural, and vegan body care products, as well as aromatic candles.
This eshop not only stood out from the crowd but also earned well-deserved industry recognition by winning the highest distinction at the UX | CX Awards 2023. Specifically, it was awarded the Gold Award in the UX | CX Awards in the Personal Care category. This recognition was the result of an evaluation by a distinguished judging panel, consisting of 44 company representatives, institutional, and academic bodies. The awards institution, held for the second time, reflects the latest developments in customer and user experience, significantly contributing to the advancement of this field in our country.

It is a great honor for us to have contributed to the creation and success of such an outstanding project that meets audience expectations and earns top distinctions in the industry.
Innovation and creativity are reflected in every aspect of the eshop. From its original and eccentric design, with bold and vibrant colors and a surreal touch, to its unique character that sets it apart. But our work did not stop at design. Naughtydogs.gr has a comprehensive infrastructure that makes it highly efficient and flexible, ensuring fast navigation and optimized for high availability, providing the best possible experience for every visitor.
This eshop also stands out for its unique custom features, such as:
- A fully asynchronous (real-time) integration with the company’s ERP (SoftOne), allowing seamless eshop management directly from the ERP.
- Real-time stock synchronization, ensuring instant updates on product availability.
- Advanced functionality that is evident in every detail of the website.
- A smart navigation system, guaranteeing ease of use across all devices.
- Automatic hiding of unavailable products (from the ERP), giving customers an up-to-date view of what is available for purchase.
✔ Development on the Wefia platform – The technological infrastructure of naughtydogs.gr is based on the Wefia platform, which provides high speed, flexibility, and advanced ERP integration capabilities for real-time updates of products, inventory, and orders.