UI / UX Design
User experience design impacts and is directly dependent on the overall experience of the user during their navigation on a website, eshop, or app. The role of the U/X designer is to understand the user, their needs, and desires, and therefore facilitate and create a pleasant browsing experience for them.
To achieve this, the user must easily and quickly find the information they are looking for and perform the desired action without facing any issues. The browsing experience is directly dependent on the logical and organized structure, functionality, and usability of the site or app.
The U/X designer, therefore, undertakes to map the “digital journey” of the user, to design, and to decide how the interaction environment with the visitor will work, in order to retain them and attract new audiences.
UX and UI
U/I design is applied to interfaces and relates to “how something looks.” It involves the visual elements of a page, such as color choices, typography, layout, shapes, symbols, etc., with which the user interacts, while U/X design is concerned with “how this environment will work.”
U/X and U/I design are equally essential and directly dependent, as they make a digital product both functionally and aesthetically complete and refined.
Therefore, when a website is functional but poor in design and aesthetics, the visitor’s exit will be quick. The same applies in the opposite case when it is not functional, and the user attempting to navigate the website will struggle and abandon it.
